We were asked to create a logo that represents us and use that imagery to create a business card.
Here are my initial sketches.
The sketch in the middle, circled, is the idea that I decided to go with. The Hero’s Journey, outlined by Joseph Campbell is a concept that I studied as an editor and actor. Because of this I have a connection to this concept.
The Hero’s Journey is visually depicted as either a circle or line graph. I used the circle visual to create my logo. As seen below, the three acts are demonstrated in a circular pie chart. By making act one black, the visual can be seems as a ‘C’. Which is why I decided to use it for my logo.
Here is the business card I created with the logo above.
I wanted for it to be a little bit more useful so i decided to take the opportunity to teach the individual about the Hero’s Journey.
The business card is an accordion-style business card where I included the stages on the Hero’s Journey.
I included half of the first dot of the Hero’s Journey intentionally on the front of the business card to indicate that there is information cascading. I used this as a visual queue to encourage the individual to continue reading and open the card.